About Everything But The Princess

20+ Years of Helping Moms Find the Best in Girls’ Fashion

For more than 20 years, Everything But The Princess has been a family-owned and operated girls boutique built around one simple idea: shopping for girls should be easier, more inspiring, and more personal.

The store began with the same challenge so many moms still face today — trying to find beautiful, well-made clothing for girls without spending hours searching through store after store to put together the right look. What started as one mom’s vision for a better way to shop has grown into a trusted destination for families looking for girls’ clothing, tween fashion, special occasion dresses, accessories, shoes, swimwear, and gifts all in one place.

We Do the Searching So You Don’t Have To

Every season, we spend countless hours researching designers, studying trends, reviewing collections, comparing quality, and selecting the pieces we believe are truly worth bringing into our store.

We don’t want moms to have to scour dozens of websites trying to figure out what’s trending, which brands are well made, or what will actually appeal to their daughter. That is our job.

Our experience allows us to carefully curate a collection of high-quality girls’ and tween clothing that feels current, wearable, age appropriate, and special. From the perfect first-day-of-school outfit to fall family photos, birthday celebrations, school dances, vacations, holidays, and everyday favorites, we want you to know that the hard work of finding the best options has already been done for you.

One Store. Her Whole Closet.

Everything But The Princess was created to be the kind of one-stop girls boutique we wished existed when our own children were young.

Today, moms can come to one place to shop:

Girls’ and tween clothing
Dresses and special occasion styles
Tops, skirts, denim, pants, and matching sets
Swimwear and resort styles
Shoes and accessories
Backpacks and school essentials
Gifts girls actually get excited about

Our goal is to make it easy to build an entire look — or find the perfect gift — without jumping between multiple stores.

Experience You Can Trust

After more than two decades in girls’ fashion, we’ve learned that the details matter.

We know which brands consistently deliver exceptional quality. We understand how different designers fit. We know which trends girls are actually excited to wear and which ones look better on a rack than they do in real life.

And because we work with girls’ and tween fashion every single day, we understand the balance parents are looking for: clothes that feel fashionable and exciting to her while still feeling appropriate, well made, and worth the investment to you.

That experience goes into every buying decision we make.

Family Owned Means Personal

We may have grown over the years, but Everything But The Princess is still very much a family-run business.

There is a real family behind every collection we buy, every product we photograph, every package we send, and every customer question we answer.

We put our heart and soul into this business because it is our business. Your experience matters to us personally.

When you shop with us, you are not simply ordering from a large anonymous retailer. You are supporting a family business that has spent more than 20 years building relationships with customers, designers, and families who trust us to help dress their girls.

We never take that trust for granted.

Service Is Part of What We Sell

Great products are only part of the experience.

We believe exceptional customer service should be easy to access, which is why our team is available to help through live chat, email, and social media messaging.

Need help with sizing? Trying to coordinate an outfit? Looking for something for a particular event? Not sure which style your daughter might like?

Ask us.

Because we know our merchandise, brands, and customers so well, we can give you real guidance rather than simply directing you to a size chart.

From Our Family to Yours

More than 20 years later, the heart of Everything But The Princess remains exactly the same: helping moms find beautiful things their girls will genuinely love.

We want you to be able to open our website and shop with confidence, knowing that every season we have already searched for the best girls’ and tween fashions, special occasion styles, accessories, and gifts we can find.

Thank you for trusting our family with yours.

We would be honored to help dress the girls in your life.

Deanna & The Everything But The Princess Family