Welcome to Lola + The Boys — where fearless fun meets fashion that kids actually want to wear. 💖 Known for bold prints, sparkles, unicorn motifs, and expressive designs, Lola + The Boys brings out the joy and individuality in every outfit. Founded by model-turned-designer Irina Ovrutsky, this Chicago-based brand was built from a parent’s desire for playful, high-quality kids clothing that stands out from the ordinary and celebrates the creativity of childhood itself.
From sequin party dresses and tulle skirts to cozy sets and graphic tees, each piece is designed with imagination, comfort, and everyday wearability in mind — making it a favorite among moms and kids alike. Collection highlights include boutique-worthy dresses perfect for birthdays and photos, whimsical tops with personality, and versatile sets that transition from playdates to special moments.
Whether you’re shopping for girls’ trendy outfits, classic tween fashion, or unique boutique pieces that spark joy, Lola + The Boys offers fun, expressive styles from toddler size up through tween. Explore colorful prints, glitter accents, and whimsical details that help every child feel confident and seen.