Imoga has been in our boutique since my girls were little.  It is near and dear to my heart not only for their amazing styles but the unparalleled quality in the fabrics they chose. The philosophy behind Imoga is they believe there is a wisdom in every child's whimsy. Children trust their instincts. They are driven by their senses, no rules. There's no planning, no judgment, no editing. What peaks their curiosity and catches their eye, what makes them swoon in the moment is what matters. They design with this spirit in mind. Above all, Imoga collection aims to delight little souls with colors, prints, and textures that are fun and bold, yet timeless.  Imoga is true to size, no need to size up for this designer.